Web Analytics

A web analytics platform is a tool that helps businesses and organizations understand how their website visitors interact with their website. It provides a range of tools for tracking website traffic, analyzing user behavior, and generating reports.

Some of the features that may be offered by a web analytics platform include:

Traffic data: A web analytics platform can track the number of visitors to a website, as well as the pages they visit and how long they stay.
User behavior: A web analytics platform can provide insight into how visitors use a website, including information on their location, device, and referral source.
Conversion tracking: A web analytics platform can track actions taken by visitors, such as filling out a form or making a purchase, and provide information on conversion rates.
Custom reports: A web analytics platform can allow users to create custom reports to track specific metrics and dimensions.

Products

Matomo

Matomo is an open-source web analytics platform that helps businesses and organizations understand how their website visitors interact with their website. It provides a range of tools for tracking website traffic, analyzing user behavior, and generating reports.

Some of the features offered by Matomo include:

Real-time analytics: Matomo provides real-time data on website traffic and user behavior.
Visitor profiles: Matomo can create detailed profiles of individual website visitors, including information on their location, device, and referral source.
Custom reports: Matomo allows users to create custom reports to track specific metrics and dimensions.
E-commerce tracking: Matomo can track e-commerce transactions and generate reports on sales and customer behavior.
Privacy-conscious: Matomo is designed to respect the privacy of website visitors and allows users to opt out of tracking.

Matomo is available as a self-hosted solution or as a cloud-hosted service. It is written in PHP and is available under the GPLv3 license.

Google Analytics

Google Analytics is a free web analytics service offered by Google that is designed to help website owners and marketers understand how their visitors interact with their website. It provides a range of tools and features for collecting, storing, and analyzing data about website traffic and user behavior, as well as for creating reports and dashboards.

To use Google Analytics, website owners must install a piece of JavaScript tracking code on their website. This code is used to send data about website visits and user interactions to Google's servers, where it is processed and stored. Website owners can then use the Google Analytics interface to view and analyze this data, and to create customized reports and dashboards that show key metrics and trends over time.

Google Analytics can be used to track a wide range of metrics, including page views, unique visitors, bounce rate, time on site, and conversion rate. It also provides features for segmenting and filtering data, and for integrating with other Google products, such as AdWords and Google Ads. Google Analytics is used by millions of websites worldwide, and is a powerful tool for understanding and optimizing website performance.

Adobe Analytics

Adobe Analytics is a web analytics service offered by Adobe Systems Inc. that provides insights into a website's traffic and customer behavior. It allows users to analyze data from various sources, such as web and mobile, and to understand how visitors interact with their websites and other digital properties. Adobe Analytics includes a range of features, such as traffic analysis, conversion tracking, customer segmentation, and predictive analytics. It is commonly used by marketers, analysts, and other professionals to improve the effectiveness

MixPanel

Mixpanel is a business analytics platform that helps companies track, analyze, and engage with their customers. It provides a range of tools and features that allow businesses to gather data about user behavior and use that information to optimize their products and marketing efforts. Some of the key features of Mixpanel include real-time tracking, event-based analytics, user profiles, funnels and retention analysis, and A/B testing. Mixpanel is designed to be flexible and customizable, and it can be integrated with a variety of other tools and platforms to help businesses better understand and engage with their customers. Mixpanel is commonly used by companies in a variety of industries, including e-commerce, SaaS, and mobile apps.

Clicky

Clicky is a web analytics platform that provides real-time data and insights into website traffic and user behavior. It is designed to help businesses and individuals understand how visitors interact with their websites, including information about where they come from, what pages they visit, and how long they stay. Some of the key features of Clicky include real-time analytics, visitor tracking, heatmaps, and search engine tracking. It also offers a range of customization options and integrations with other tools and platforms, such as Google Analytics and WordPress. Clicky is often used by businesses, bloggers, and other individuals who want to understand and optimize their online presence.